![]() ![]() Jed Mills, a former contestant on "The Dating Game," speaks to "20/20" about being a contestant on the show with serial killer Rodney Alcala. In the ‘60s, it was much more reserved … you would play it safe. “It was rather astonishing to see these bachelors and bachelorettes vie for each other in such an outward way. Part of this meant making the bachelorettes’ questions more open-ended in order to elicit raunchier responses. “One of our edicts was to make the show much sexier and much more provocative than the show in the ‘60s,” said Greenfield. When the 1970s came around, the show’s producers changed the show to match American culture at the time, and its popularity continued to rise. ![]() It had become “hugely popular” during the 1960s because “there had never been a dating show of that nature, and people could live vicariously through either the bachelor or bachelorette,” Greenfield said. The show’s format involved one bachelorette choosing which of three bachelors to go on a date with after a questioning period in which the bachelors are hidden from view. David Greenfield talks to "20/20" about hit TV game show "The Dating Game," where serial killer Rodney Alcala appeared in 1978.
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